Traveling from West Africa, to West of Senegal, and landing in West Harlem, let’s meet the musical phenom JOE WEST!
Born in Harlem Ny, by way of Senegales parents, Joe West did his best to be a good role model and assist his parents in raising his younger siblings. From being a class clown to being bullied for being African and annoying, Joe learned how to play basketball as a way to make friends and gain respect in his neighborhood. Right after graduating college with a Marketing and Public Relations degree, Joe was faced with the fact he had a change of feelings about his life journey. His truth was he really wanted to pursue music and fashion even though his parents strongly disagreed with him. “I survived the Digital Era, Hyper Globalization, Covid and losing my girl. I knew I had so much to prove,” said Joe.
Joe West started freestyling, writing songs, and breaking fears of creating music and content in the spring of 2016. Being influenced by Mos Def, Dave East, Joey Badass, and Tyler The Creator, helped him to become multidimensional. Being able to sit and digest his feelings is what helps him express experiences he has dealt with in his life. Joe West was discovered and signed by Akademy Records CEO Corte Ellis. “Ina Nicolee played me a song she is featured on and that how I heard Joe’s tone and delivery, and I knew I never heard anything like him before,” stated Corte Ellis. DJ Webstsr introduced the two and shortly after, Akademy partnered with UPtown/Republic records and that shocked and relieved Joe’s parents that he created a lane by himself without their blessings.
There are a few minor goals Joe must achieve, like collaborating with great artists in the world and achieving platinum plaques to become the future of music. “I want to be a student of the game and a breath of fresh air,” says Joe. It will just be a matter of time before the world will understand that Joe West is not your Average Joe!
Song Link https://vydia.lnk.to/HIM
Follow On IG @neighborhoodomar @akademy_records
Griffin, Georgia rising star King Elway just released his new single “All I Need” Produced by DJ C3nturii who is also a Griffin native making a name for himself in the music industry. Whenever these two connect, sparks fly and it’s truly a great representation that their hometown is a force to be reckoned with when it comes to talent and creativity. King Elway is not only an artist on Playas Club Music Group but he’s also the CEO of his own imprint Kream Team, LLC as well as the owner of Wing It Deli & Convenience in Griffin, Georgia. DJ C3nturii also wears multiple hats: he is a producer, engineer, videographer, and tour DJ. Their new song “All I Need” is available on all streaming platforms and the video is available on Youtube. Follow them on social media @KingElway @DJC3nturii.
Stream on all platforms https://lnk.site/1/all-i-nedd
IL Boi is back with the biggest feature of his entire career. IL Boi has teamed up with Rick Ross to deliver a club banger. This track has a BPM of 81 and a lot of energy. The track starts right away with IL Boi spazzing with some quality bars with Rick Ross following right behind him. This is a must-listen record in terms of the quality of how the record was done and how both artists brought the heat. The track is called Taking Off and both artists definitely took off to make a great record.
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When you are a unique artist, you develop a style no one else can duplicate. Your story becomes interesting to first time fans that listen to your music. Your way of delivery has DJ’s and radio stations wanting to place your records on repeat. The way you explode in the music business becomes the way you have a “GRIP” on the game itself.
Welcome to Wake Forest North Carolina home of artist Mass Benji where the focus is success and securing his brand in the game. Moving and shaking throughout the city has him pointed in the forward direction. With the momentum he has, he links up with producer Ruben Beats to create a new single “Grip”. The record has all the makings of a hit where the beat, lyrics, concept, and engineering came together perfectly.
Grip is a song for the clubs, streets, multiple markets and more. It is the song missing in a world of copycat music. “Grip” is unique and can be defined in many ways, check it out on all platforms to catch a vibe.
If you are ready for something different and sturdy this is the song for you. Follow Mass Benji and tap into the movement!
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