“We are Blessed to announce that ‘ZTP’ The Label is official,” Zaytoven captioned his post. “Me and @therealbigtrill are officially a label. We are SIGNING artist, producers, song writers, DJs, all brands. we are looking for a real team a solid team. Searching for all talent in every city, every state, every town!!!! Let’s get to work.”
There’s no other word on the label and if any artists are signed already.
One artist, in particular, had an emotional moment working with Zay in the studio. In January, Chief Keef revealed he cried while recording “Ain’t Gonna Happen” off their collaborative effort GloToven, which was released in March 2019. Instead of including the sound of him crying in the studio, he decided to use laughter — something he does every time he cries.
“Fun fact: on front of ain’t gonna happen a young n-gga was cryin thinking about them members but every time I cry I laugh so I ended up laughing and taking the crying out the front you only hear it on intro by the time I got to laughin,” Keef wrote on Twitter.