Getting into the music business is one of the hardest accomplishments an artist will attempt and there is no book to help you navigate the life an artist wants to succeed in. Hip Hop brings a lot of up and downs, false narratives, and expectations. Sometimes it gets to a point where you want to quit and move on to something different. Once you get your feet in the ground and grynd your way to the open doors you start to respect the journey and finally decide that you are “Locking in”
Richmond, VA artist CEO Verse understands the difficulties the music business can bring you. As an artist he spent a lot of money looking and living like a rapper but not benefiting from the lifestyle he was delivering. As a result, it decided to take a break from music.
Redirecting his mindset and focusing on his craft CEO Verse made the decision to release new music and came back strong with single “Locking In“ produced by OKpetre. The title along speaks to what his vision and direction is and when you hear the delivery you will understand why he is “Locking In”.
Sharp wordplay and relatable concepts describe CEO Verse in a few words with an understanding that its deeper than rap. Speaking to streets and the fans to love his music will take him further than he has ever been before.
Leading up to the release of Locking In, Verse went viral on several major sites for his ‘smoking hairdryer video‘.
Stream “Locking In“ now on all digital platforms and be sure to check out the official video.
Social media: @ceo_verse